Curious about how your Popclips are performing? Popclips Insights gives you easy-to-understand data on views, clicks, and sales, so you can create more engaging content that drives results
Why Use Popclips Insights?
Popclips Insights empowers you to:
- Track Performance: See how many views each Popclip receives, measure click-through rates, and analyze conversions.
- Optimize Content: Identify which types of Popclips resonate most with your audience and create more of what works.
- Increase Engagement: Refine your marketing strategies with insights that drive better customer engagement.
- Boost Sales: Leverage data to make targeted decisions that lead to higher sales.
Navigate to Popclips Insights
- Navigate to your Shopify dashboard.
- Select Videeo: Mobile Commerce under Sales Channels from the side menu.
- Select Insights.
Popclips Analytics
Select the expand icon at the top right corner to view the analytics in detail.
| Note: Popclips Insights data refreshes every 4 hours to provide you with the most up-to-date metrics. This ensures that you have a near real-time view of how your Popclips are performing, allowing you to make informed decisions quickly. |
Summary for Popclips by Shop
| Data Set | Information Displayed |
| Total Popclips Uploaded | Total count of unique Popclips (with unique IDs) uploaded by the shop, including videos uploaded directly or imported from social channels. |
| Total Views |
Total views across all published Popclips, including views from:
A view is recorded when the video is visible in the browser. |
| Total Clicks | Total clicks on the Buy button within Popclips videos in the feed (website and mobile app). |
| Total Add to Carts | Total successful cart additions via Add to Cart from Popclips videos across:
|
| Total Direct Orders | Total completed orders directly linked to Popclips interactions (website and mobile app). Direct orders occur when an item is added to the cart from a Popclip and the shopper completes checkout. |
| Total Influenced Orders | Total orders influenced by Popclips interactions within 3 days, including those on the website and mobile app. An influenced order occurs when a shopper watches a Popclip and completes a transaction containing linked products. |
| Total Direct Sales | Total sales revenue generated from direct orders linked to Popclips interactions. |
| Total Influenced Sales | Total sales revenue from products linked to Popclips within influenced orders (purchases made within 3 days of viewing the Popclip). |
| Total Indirect Sales | Total revenue from non-Popclip products included in orders containing Popclip-linked items. |
| Total Sales | Combined revenue from all direct, indirect and influenced orders linked to Popclips. |
Popclips Stats Section
| Metric | Definition |
| Views by Popclip | Total views of a specific Popclip across all channels, including:
|
| Clicks by Popclip | Total clicks on the Buy button for a specific Popclip, on both website and mobile app. |
| Add to Cart by Popclip | Total items added to the cart via Add to Cart on a specific Popclip, across website and mobile app. (Note: Multiple carting of the same product in the same session is counted individually.) |
| Direct Orders by Popclip | Total successful direct orders linked to the product(s) in a specific Popclip, across website and mobile app. |
| Influenced Orders by Popclip | Total successful influenced orders containing product(s) associated with a specific Popclip, across website and mobile app. |
| Total Direct Sales by Popclip | Total revenue generated from direct orders linked to a specific Popclip, across website and mobile app. |
| Total Influenced Sales by Popclip | Total revenue from products linked to a specific Popclip within influenced orders, across website and mobile app. |
Carousel Stats Section
| Metric | Definition |
| Views by Carousel |
Total number of views for all Popclips published to the store, grouped by the Carousel where the Popclip video was included. This includes views from:
A view is recorded when the video is visible in the browser. |
| Number of Direct Orders by Carousel | Total number of direct orders associated with each Popclip in the Carousel. Note: Direct orders currently may not be feasible as all orders associated with a Carousel would be classified as “influenced.” Awaiting alignment with the executive team. |
| Number of Influenced Orders by Carousel | Total number of influenced orders containing products associated with a Popclip within the Carousel. |
| Total Sales by Carousel | Total revenue generated from both direct and influenced orders for each Popclip in the Carousel. |
Ready to unlock the full potential of your Popclips? Explore Popclips Insights today and start making smarter, data-driven decisions to grow your business!
Frequently Asked Questions
What is Popclips Insights, and how can it help my business?
Popclips Insights gives you a clear view of how your Popclips are performing. It tracks important metrics like views, select-through rates, and sales, so you can:
- See what engages your audience: Find out which Popclips resonate most with your customers and why.
- Fine-tune your content: Use data to create videos that grab attention and drive conversions.
- Understand carousel performance: Identify which collections and pages drive the most engagement and sales.
- Boost sales: Leverage insights to make smarter, data-driven decisions that grow your revenue.
How do I find Popclips Insights?
It’s easy!
- Log in to your Shopify dashboard.
- Select Videeo: Mobile Commerce under Sales Channels.
- Select Insights from the menu.
- To dive deeper, select the expand icon in the Popclips Analytics section.
What kind of data can I see in Popclips Insights?
Popclips Insights tracks everything you need to understand your Popclips’ performance, including:
- Total Views: How many people watched your Popclips.
- Clicks: How many clicked the “Buy” button in the videos.
- Add to Carts: How many added items to their carts directly from a Popclip.
- Orders and Sales: See both direct orders (from Popclip interactions) and influenced orders (purchases made after watching a Popclip).
What’s the difference between Direct Orders, Indirect Orders and Influenced Orders?
- Direct Orders happen when a customer interacts with a Popclip (like adding a product to their cart) and completes checkout.
- Indirect Orders happen when a customer purchases non-Popclip products as part of an order that also includes items linked to a Popclip.
- Influenced Orders occur when a customer views a Popclip and makes a purchase within the next three days.
Why are Influenced Orders included in Popclips Insights?
We account for Influenced Orders because:
- Popclips drive engagement: Watching a Popclip often leads customers to explore other parts of your website, creating a “halo effect” that benefits your overall marketing strategy.
- Encourage repeat visits: Popclips keep your audience engaged and inspire them to return for more.
- No additional cost to you: Influenced Orders are tracked to help you understand the broader impact of Popclips, but you are not charged based on these metrics.
Understanding the full picture of customer behavior helps you see how Popclips contribute to your shop's success beyond direct sales.
How can I use this data to make better Popclips?
- Spot Trends: Identify which Popclips get the most views, clicks, or sales, and analyze what makes them stand out.
- Experiment with Formats: Test new ideas, such as shorter videos, unique products, or creative styles, based on what’s already resonating with your audience.
- Optimize Placement: Use data to decide where to add Popclips—Product Detail Pages (PDP), carousels, or both—and determine which placement drives the most engagement.
- Test Carousel Locations: A/B test different carousel placements on your site to find out where they perform best, such as higher on the homepage, near popular products, or integrated into category pages.
- Engage More Effectively: Focus on creating content tailored to your audience’s preferences and behaviors, ensuring your Popclips capture their attention and encourage action.
Using these insights, you can fine-tune your Popclips strategy to engage your audience better and boost sales.
What if I don’t see any data in Popclips Insights?
If your insights are blank, double-check that your Popclips are published and visible to customers. For new uploads, it might take some time (Popclips Insights are updated every four hours) for the data to update.
Can I analyze performance for specific Popclips or groups of Popclips?
Yes, Popclips Insights gives you detailed stats for both individual Popclips and carousels.
- Popclip Stats: Check views, clicks, sales, and other metrics for a specific Popclip.
- Carousel Stats: See grouped performance data for Popclips in specific carousels.
How do I set up carousels to highlight my Popclips?
You can create custom carousels in two ways:
- By Popclip: Select specific videos you want to feature.
- By Collection: Automatically group Popclips based on a Shopify collection.
Note: These features are available on paid plans. Upgrade your plan to unlock the ability to create custom carousels.
What’s the next step to get more out of my Popclips?
Head over to Popclips Insights now! Use the data to refine your strategy, create more engaging content, and drive results that grow your business.
What other reporting is available for Videeo?
In addition to Popclips Insights, you can access detailed reporting on your Go Live performance. This includes metrics like live sale engagement, viewer activity, and sales generated during your live events.